Diaspora vocabulary: the queries generalists miss
"4C wash day", "castor oil for growth": why your SEO has to speak your community's language.
SEO & GEO · Established African & Black-owned brands
You built the brand, proved the product, grew the community. AfriRank builds the acquisition channel that keeps selling when you cut the ad budget — on Google and in AI answers.
A quantified diagnostic · Credited if you continue · One senior point of contact
The problem was never "understanding SEO". It's ending the monthly rent on your traffic — and winning back the revenue other people are booking in your name.
Every month without ads, traffic drops and your CAC climbs. You pay to exist, and nothing compounds.
Strong brand recognition, yet the non-brand traffic — "type 4 hair oil", "ankara dress", "organic hibiscus tea" — goes to resellers, marketplaces and competitors.
ChatGPT, Perplexity and Google's AI Overviews already recommend other brands. A growing share of searches happens in your blind spot.
No jargon, no inflated promises. Senior execution, anchored in your market, your community and the new AI answer engines.
We measure how much organic revenue you're leaving to others, and where the opportunity is hiding.
A roadmap anchored in your market, your community and the new AI answer engines.
We optimise the site, the category/product pages, the semantics and your AI visibility. We execute — we don't just recommend.
We measure, adjust and train your team. You keep the keys when the engagement ends.
A single session to find out exactly how much you're losing, and where to begin. The ideal starting point — even if you don't continue with me.
We measure your site's health, your business queries and your AI visibility — then quantify the opportunity, query by query, and hand you a prioritised action plan.
Three services depending on who does the work on your side: Le Socle lays the foundations, Le Bâtisseur supports your team, Le Maître d’œuvre does the work every month.
A brand’s SEO and GEO foundations, delivered end to end: technical and local audit, validated structured data, AI visibility, Google Business Profile and a prioritised backlog.
The brand with no time and no spare hands, and no monthly budget to commit. A project you pay for once, not a subscription.
Book a callMonthly support for a team that does the work itself: a steering session, a maintained backlog, review of the content you produce and a direct line.
The team that has the hands and wants the method, most often after Le Socle, to take over without starting from scratch.
Book a callYour outsourced head of SEO and GEO: end-to-end execution, one optimised piece of content a month, reporting on Google rankings and AI citations.
The established brand that wants to own its category and knows it will not execute in-house. I act as your outsourced head of SEO and GEO.
Book a callThe playbook proven at these enterprise groups, put to work for African & Black-owned brands.
Brands Francis Ndimba worked with agency-side, in-house and freelance — they are not AfriRank clients. That's my senior track record, and I bring it intact to AfriRank.
I'm Francis Ndimba, an SEO expert for 12 years — agency-side then in-house, on projects few freelancers have led (23-site migrations at SEB, +59% MQLs at LumApps, multi-country rollouts at Rubix).
AfriRank was born from one conviction: African & Black-owned brands deserve their place on Google and in AI answers — not by luck or ad budget, but through a solid strategy rooted in their culture. I work peer to peer: you built the brand, I know my craft. One senior, accountable point of contact who hands you the keys.
Clear, actionable analysis for brands that want to own their visibility — on Google and in AI answers.
SEO is a compounding asset: the first signals usually appear within 2 to 4 months, and the channel becomes solid from month 6. Unlike paid ads, these results stay yours when you stop paying.
A strategy built on the vocabulary, search intents and codes of your community — the way your customers actually search for type-4 hair, ankara, shea, black soap or jollof. Queries a generalist agency simply doesn't know. Your culture becomes a defensible advantage, not a footnote.
Because it produces a real deliverable: a quantified estimate of the organic revenue you're leaving to competitors and resellers, plus a prioritised action plan. It's credited toward the service you choose within 30 days.
I work with established African & Black-owned brands — beauty & haircare, fashion & accessories, premium food & grocery — across the UK, the US and Europe. If your brand has already proven its product and built a community, this is for you.
30 minutes to see whether your market justifies an organic strategy — and what it could be worth to you.
