Frequently asked Short answer: e-commerce SEO usually sits between €500 and €3,000 / mo (~$550–$3,250) for a freelance or agency engagement, and a one-off audit ranges from a few hundred to a few thousand euros depending on depth. The right starting point isn't the biggest budget — it's a diagnostic that first puts a number on what you're losing.
| Format | Common range | Who it's for |
|---|---|---|
| One-off diagnostic / audit | ~€200 to €3,000 (~$220–$3,250) | A brand that wants to know where it's losing before investing |
| Freelance engagement (monthly) | ~€500 to €2,000 / mo (~$550–$2,150) | An established brand that wants a dedicated expert |
| Agency (monthly retainer) | ~€1,500 to €5,000+ / mo (~$1,600–$5,400) | A brand with a large catalogue / heavy competition |
| One-off project (content, technical) | per project | A specific, well-defined need |
Indicative market ranges for 2026. The real price depends on catalogue size, competition and objectives.
Investing in SEO without knowing what you're missing out on is flying blind. At AfriRank, we start with the Diagnostic: €290 (~$310), credited toward your first month if you continue. You get the leak quantified and a prioritised plan — so a budget decision made with your eyes open. Get an early estimate of your leak with the lost organic revenue calculator.
Yes, if you go after the quick wins first (your branded SERP) rather than the most expensive queries to conquer. The Diagnostic exists precisely to prioritise by ROI.
A senior freelancer often gives an established brand a better expertise-to-price ratio; an agency earns its keep on very large catalogues. AfriRank is a specialist freelance engagement.
An investment: it brings in traffic you don't repay on every click, unlike paid ads.
A few weeks on branded queries, several months on category queries. The Diagnostic sets realistic expectations.
€290 (~$310), credited toward your first month if you continue. You leave with the leak quantified and a prioritised plan — a budget decision made with your eyes open.
