The track record Before AfriRank, I migrated the websites of Tefal and Moulinex, merged nine industrial sites across five countries and grew a SaaS company's organic revenue. Here's what that track record means for a Black-owned brand.
Francis Ndimba is the founder of AfriRank. An SEO and GEO consultant based in Lyon, France, he has worked in search since 2014: agency-side at 1ère Position and Pixalione, in-house at Hub-Grade, HEFED Développement and LumApps, and as a freelancer. His clients have included Groupe SEB, Bonduelle, Rubix, Sodexo and Bpifrance, and beauty brands such as Absolution Cosmetics and Condensé Paris.
Every role and project is detailed on my full profile at Advised (in French).
Agency and in-house, global groups and founder-led brands. I've been the one making recommendations and the one who had to implement them, so mine account for your budget and your team.
Two brands, one consultant. AfriRank for Black-owned and African heritage brands in France, the UK and the US; Advised for French SMEs and B2B SaaS companies.
Website & SEO Manager in-house: 4 site migrations, 300+ pieces of content in two years, and SEO measured all the way to revenue.
Senior SEO consultant on an international portfolio: Groupe SEB, Bonduelle, Rubix, SMAC, Ipsen, Bpifrance, Serge Ferrari, Galbani, Hager, Westfield.
Daylily Paris, Absolution Cosmetics, Condensé Paris and Mon Vanity Idéal, on PrestaShop and WordPress. Working directly with the brands, no agency in between.
Full in-house SEO for one site, multi-client projects (Sodexo, Enovacom, SpinetiX), then SEO and Google Ads for the launch of Bio-emballage.com.
SEO copywriting for a car parts e-retailer, agency consulting, 19 months of internships and work-study. MSc in Digital Marketing from INSEEC in 2015.
Each project below solved a problem I see again and again in Black-owned brands. Figures come from the clients' own tracking tools, over the periods stated.
When a consumer brand changes platform, every product page's traffic is at risk. I led the technical side of 23 migrations (redirects, server-side rendering, QA). Moving from WooCommerce to Shopify calls for the same discipline.
Groupe SEB · Tefal, Moulinex, Rowenta, KrupsNine national sites merged under one brand across five countries. A diaspora brand selling in French and English faces the same questions: language versions, hreflang, and the words each market actually searches with.
Rubix · UK, FR, DE, NL, BE65 city pages and 56 location pages. A multi-store African grocery, a group of hair salons or a brand stocked by retailers needs exactly this kind of structure.
SMAC · store locator300+ pieces of content in two years with AI assistance (ChatGPT, Gemini, Semji), reviewed before publishing. On optimised content, top-10 keywords grew elevenfold between April 2024 and January 2025.
LumApps · B2B SaaSTopic silos, Q&A content, internal linking and 10 carefully chosen backlinks. Pillar pages doubled their traffic. It's the method behind our guides for haircare, beauty, groceries and fashion.
Serge Ferrari · manufacturingBrands selling online on PrestaShop or WordPress, with the founder across the table: technical audits, keyword research, on-site and off-site work. AfriRank's home turf, before AfriRank existed.
Absolution, Condensé Paris, Mon Vanity Idéal, Daylily Paris
Also: Rubix, SMAC, Hager, Ipsen, JPG, Enovacom, SpinetiX, Mister-Auto, Absolution Cosmetics, Condensé Paris, Mon Vanity Idéal, Daylily Paris. Work done agency-side, in-house or freelance before AfriRank: these are not AfriRank clients.
MSc in Digital Marketing, INSEEC (2015). Erasmus semester at the American InterContinental University, London (2013).
SEO lecturer at OMNES Education (2022-2023). Training workshops for Groupe SEB and Hub-Grade teams.
Google Analytics IQ, Google Ads IQ, Google Tag Manager, SEMrush SEO.
French (native), English C1 (TOEIC 925/990), some German and Portuguese.
Francis Ndimba, an SEO and GEO consultant based in Lyon, France, working in SEO since 2014. He worked agency-side (1ère Position, Pixalione) and in-house (Hub-Grade, HEFED Développement, LumApps) before founding AfriRank, where he remains every client's single point of contact.
Yes. In 2019-2020, as a freelancer, he worked with Absolution Cosmetics, Condensé Paris and Mon Vanity Idéal, as well as the fashion brand Daylily Paris. At agencies he also worked on consumer brands such as Tefal, Moulinex, Rowenta, Krups, Isotoner, Président and Galbani.
Because the problems are the same at a different scale: a relaunch that loses traffic, resellers ranking above the brand, a badly indexed catalogue, an English version that isn't properly connected. They were solved at SEB, Rubix and SMAC with methods that work just as well for a Shopify store.
No. They are brands Francis Ndimba worked on at agencies, in-house or as a freelancer before AfriRank was founded. They prove the method, not an AfriRank client list.
Yes. Francis Ndimba works in English (C1 level, TOEIC 925/990), studied at the American InterContinental University in London and has run SEO migrations in the UK and the Netherlands.
Last updated 29 September 2026.
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