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About

The expertise usually reserved for big groups, working for your brand.

My name is Francis Ndimba. 11 years making sites rank — agency-side, then in-house, on projects few freelancers have led. AfriRank is that expertise, working for established African & Black-owned brands.

Francis Ndimba, SEO consultant and founder of AfriRank
The track record — the proof

11 years, heavy cases.

Groupe SEB

Technical SEO lead on the migration of 23 sites in 2 years (Tefal, Moulinex, Rowenta, Krups…).

LumApps (B2B SaaS)

Migration of 3 sites and an AI content strategy: +59% MQLs, +30% impressions.

Rubix (industrial, international)

Multi-country migrations (UK · FR · DE · BeNeLux).

And also

Bonduelle, Arkema, BPIFrance, Isotoner, Galbani, Président…

These brands aren't African-market. I say it on purpose: this is my senior track record, and I bring it intact to AfriRank.

Why AfriRank

The conviction.

African & Black-owned brands deserve their place on Google and in AI answers — not by luck or ad budget, but through a solid strategy rooted in their culture. I've seen too many strong brands hand their organic revenue to resellers with no story. AfriRank is enterprise-grade expertise paired with a native understanding of your market.

How I work

Four principles, kept.

Peer to peer

You built the brand; I know my craft. No needless jargon.

Senior, not an army

One expert point of contact, accountable end to end.

I hand you the keys

Know-how transferred to your team — no manufactured dependence.

Numbers, not promises

We measure, we quantify, we adjust. The rest is noise.

Let's talk about your brand.

30 minutes to see whether your market justifies an organic strategy — and what it could be worth.