Leak #1 · Marketplaces You type the name of one of your products. First result: Amazon. Sometimes with your own listing, sometimes with a third-party reseller, sometimes with a "sponsored" competitor right next to it. The sale happens — but the margin, the customer data and the relationship slip away from you.
Here's an honest read on what's recoverable, and how to take back your brand's traffic.
On a raw product query — "castor oil 100ml" — Amazon has a domain authority almost no brand site will ever catch up with. Anyone promising to "beat Amazon" on that ground is selling you a mirage. And that's fine, for one simple reason: that's not where your battle is.
Amazon is a distribution machine. It has no answer for:
On these queries, a marketplace listing is a non-answer. A brand that covers them with real expertise ranks — and intercepts the customer one step before purchase, while she's still choosing. That's where your legitimacy becomes a technical advantage, not just a story. These advice queries are also the ones generalists miss because they don't speak your community's language.
Three causes come up in almost every case I analyse: a domain authority in a different league, an Amazon listing that looks more complete to Google (reviews, Q&A, structured data), and — more awkward — a brand product page that isn't using its own weapons: no reviews displayed, no usage content, a product name nobody types.
Working out which of these causes weighs most on your site is precisely a diagnostic job — every case has its own priority.
The order and weight of each move depend on your situation — that's what the Diagnostic quantifies, query by query.
Get an estimate in 60 seconds with the lost organic revenue calculator — editable assumptions, result in euros.
For the real number, based on your Search Console data and your actual queries: the AfriRank Diagnostic, €290 (~$310), credited toward your first month if you continue.
That's a business trade-off, not an SEO one: volume and visibility versus margin and dependence. What's certain: if third parties are already selling your products there, being present directly gives you back control of the listing. But it doesn't fix your Google visibility — those are two separate workstreams.
In the US, the first-sale doctrine means you generally can't stop a legitimate buyer from reselling your products; the same broadly applies in the UK/EU (exhaustion of rights). You can, however, structure your distribution upstream (selective distribution, reseller terms) — one for your lawyer. On the visibility side, the real answer isn't to forbid: it's to take back the traffic.
No. It protects your listings within Amazon (content, counterfeits). Your visibility on Google and in AI answers plays out entirely elsewhere: on your own site.
The real number on what Amazon and the marketplaces capture in your place, based on your Search Console data — and the prioritised workaround plan. €290 (~$310), credited toward your first month if you continue.
