The leak Type your brand name into Google. Then your hero product. Watch who shows up above you: a reseller, a marketplace, a comparison site. The customer came for you. They buy from them.
You pay twice. Once in the margin you give up to the wholesaler. A second time in losing the customer data, the repeat purchase, and control of your image. For an established African or Black-owned brand, this isn't an awareness problem. It's a capture problem.
You built the demand: years of word of mouth, community, presence in-store and on social. People know your name and search for your products.
Except on Google, the page that answers that search isn't yours. It's a site with an older domain, more content, a better-optimised product page. It doesn't have your brand — it just took the spot that belonged to your brand.
What that looks like in practice:
Each of those searches is a sale you earned and someone else banks. Why do your resellers rank ahead of you?
The leak is invisible because it shows up on no invoice. It hides in the gap between the demand your brand generates and the direct revenue you actually take in. Three losses stacked on top of each other:
The exact figure depends on your volumes, your margins and how hard the capture bites on your queries. That's exactly what the Diagnostic quantifies — and you can already get a ballpark with the lost organic revenue calculator.
Taking back control isn't "doing SEO". It's reclaiming three territories, in this order:
The what and the how much, I show you. The how — the page-by-page execution — is the work of the engagement.
I'm Francis, an SEO consultant for 11 years. AfriRank does one thing: help established African and Black-owned brands stop funding their resellers' growth and bring that revenue back home. No jargon, no 80-page report nobody reads. A number on what you're losing, a map of where you're losing it, and a plan to take it back.
You leave with the number, even if you run the plan yourself.
Precisely because it's well known. Awareness creates the demand; SEO decides who cashes it in. A well-known brand whose resellers dominate Google is funding their growth with its own reputation.
Often an older domain, more indexed content, better-structured product pages and denser internal linking. Nothing unbeatable: these are gaps you can close.
The mechanics are the same, the terrain isn't: specific queries, competition from community marketplaces, and a real stake in showing up in AI answers. AfriRank is built for that terrain.
Taking back your branded SERP is faster than conquering category queries. The Diagnostic prioritises the quickest wins first.
You have the numbers and the plan. Either you run it in-house, or you move into a Services engagement (the €290 is then credited).
I quantify the organic revenue your resellers and marketplaces capture in your place, pinpoint your blind spots, and map the plan to win it back. €290 (~$310), fully credited toward your first month if you continue into a Services engagement.
